The Packaging and Packaging Waste Regulation (PPWR) is reshaping how packaging is designed, tracked, and reused across the EU. Beyond the well-known targets on recyclability and recycled content, one requirement will hit reusable and returnable packaging directly: every unit will need a QR code (or equivalent data carrier) enabling full traceability across its lifecycle.For breweries… Continue reading Is PPWR making QR codes mandatory for returnable packaging?
